SUNFLOWER GIRL

(Real Client)

Sunflower Girl is a botanical skincare brand focused on women 40+ who value intentional aging, emotional well-being, and self-care rituals rooted in softness and authenticity. The brand blends skincare, storytelling, and elevated visual identity to create a grounded yet luxurious customer experience.

Problem

Sunflower Girl needed a digital presence that reflected the emotional depth and premium quality of the brand. While the brand was built around intentional aging, self-respect, and botanical skincare rituals for women 40+, the existing experience lacked the cohesion, structure, and strategic systems needed to communicate that vision effectively. The challenge was not only visual, but also operational, from disconnected customer journeys and underutilized CRM systems to limited automation, SEO visibility, and content workflows. In a skincare industry saturated with trend-driven and youth-focused messaging, the brand needed a refined online ecosystem that felt grounded, emotionally resonant, and elevated while also supporting long-term customer engagement, subscription growth, and campaign scalability.

Goals & Objectives

The project focused on creating a more refined and scalable digital ecosystem that would:

Elevate the brand’s premium positioning
Improve customer journey and engagement
Increase workflow efficiency through automation
Strengthen SEO visibility and website structure
Support in social media, long-term marketing campaigns and audience growth

My Role

I handled both creative and operational execution across the brand’s digital ecosystem, including:

Website redesign and optimization
CRM and automation setup
Social media management
Email marketing support
Workflow documentation; SOPs
Campaign support, analytics and reporting
Conduct market and competitor research

Website Revamp

The website was redesigned to better reflect Sunflower Girl’s editorial-inspired luxury aesthetic while improving usability and scalability. I restructured layouts, refined visual hierarchy, and implemented new static and dynamic pages to create a more organized customer experience.

Old Website

New Website

Click photo to view website

CRM, Automations & Systems

I optimized the backend customer management system to support more personalized marketing and efficient campaign execution.

Implemenations

CRM tagging and audience segmentation
Trigger-based workflows
Automated customer actions
CMS Data Collection
Wix Loyalty Program
Zapier integrations between platforms
SOP creation for repeatable systems

Email Marketing & Funnels

I supported customer retention and campaign execution through email marketing workflows and funnel automations using MailerLite and ManyChat.

Social Media & Visual Content

I managed content operations across social platforms to maintain brand consistency and audience engagement.

Results / Impact

The project resulted in a more cohesive and scalable digital ecosystem aligned with Sunflower Girl’s premium positioning and long-term growth goals.

Improved brand consistency across platforms
More organized customer segmentation and workflows
Stronger campaign execution processes
Enhanced website structure and user experience
Better operational efficiency through automation and SOP systems

Tools & Platforms used

Figma
Wix
Velo by Wix
MailerLite
Zapier
Meta Business Suite
ManyChat
Canva / Capcut
Google Workspace

This project combined branding, systems thinking, marketing operations, and customer experience design into one cohesive ecosystem. Beyond visual improvements, the focus was on creating scalable workflows and a digital experience that genuinely reflected the emotional depth and intentionality behind the Sunflower Girl brand.